Skip to Content
CLIENTPOSI & PMK
DATE2024
CATEGORYSmart & IoT
DESCRIPTIONDynamic Ad System Development
ㅇㅇㅇPOSI - featured image

An Intelligent Retail Advertising Solution with Zero Downtime in Any Environment:
Dynamic AD System

This project was undertaken to build an intelligent dynamic ad delivery platform that delivers real-time optimized marketing messages to consumers through a nationwide convenience store network.

TOSKY developed a scheduling engine that maximizes advertising efficiency by precisely targeting ad exposure by region, time, and specific schedules.

Considering the unstable network conditions in convenience store field environments, the technical core is the implementation of a 'zero-downtime service architecture' that ensures uninterrupted content playback under any circumstances.
The solution flexibly adapts to various Android-based screen specifications and achieves agility through an online update system that enables real-time video and image replacement.
Additionally, a self-diagnostic function that checks the operational status of each ad module at second-level intervals was implemented, completing a monitoring environment that enables immediate maintenance through real-time alerts to administrators when anomalies are detected.

Key Features or Highlights

01
Precision Targeting Scheduling Engine

Strategically controls marketing effectiveness

by segmenting and targeting ad exposure

by region, time, and group

02
High-Reliability Zero-Downtime Delivery Architecture

Applies local caching and stabilization

technology to guarantee uninterrupted

ad playback even during network instability

03
Real-Time Remote Monitoring & Updates

Maximizes integrated management efficiency

through real-time content replacement via

online updates and ad module status monitoring